HAWAI’i FOOTBALL

Recruiting Strategy

Hawai‘i Football’s recruiting graphics were designed to highlight the program’s proud history and unique culture under head coach Timmy Chang. The visuals paid tribute to the legacy of the islands while speaking directly to the next generation of players, using elements that tied to Hawaiian identity and tradition.

Having first met Coach Chang during his time at Nevada, it was a full-circle moment to contribute to his vision for Hawai‘i. Every piece aimed to connect recruits not just to a team, but to a place with deep roots and pride—something bigger than football alone.