INDIANA BASKETBALL

Recruiting and Team Identity

This is an active, evolving project supporting Indiana Basketball. When head coach Darian DeVries made the move from West Virginia to Indiana, the creative vision needed to travel with him—evolving, but never losing its edge.

At West Virginia, the work was gritty and bold—reflecting a blue-collar mentality. But Indiana is something else entirely. It's tradition. It’s banners. It’s Assembly Hall echoing with history. That came a new design approach – one that honors the legacy of Hoosier Basketball.

I’m incredibly grateful to contribute to a program with such a rich history college basketball.