Monmouth BASKETBALL

Social Media Strategy

For Monmouth Basketball, much like the football campaign, creating a strong sense of place was a priority.. Each graphic prominently featured “West Long Branch, NJ,” reinforcing the program’s connection to the Jersey Shore. Design elements drew subtle inspiration from the coastal environment, helping ground the team’s identity in its hometown.

Projects focused heavily on game content and player achievements, including coverage of Abdi Bashir’s historic three-point season in 2024-25. The intention was to create clean graphics that reflected both the program’s personality and the pride of where it’s from.